PR & Media Relations


DEGREE: BA, Journalism
UW-Madison


FOR FUN: spending time with family, boating, water sports, playing with our crazy dog Bernie, reading, and yes, writing​

FAVORITE WRITERS: Erik Larson & Margaret Atwood

I started writing newsletters for my family when I was ten. I interviewed each of them, wrote something interesting about their week, and supplemented the articles with crayon drawings. With pages stapled together and a routing slip attached, I was destined for a news editorial career.  Fast forward a decade and I was writing for the Daily Cardinal and Badger Herald at UW-Madison. I'll conveniently omit the number of decades that have transpired since then but my joy for writing has multiplied. 


Today I revel in writing promotional content and have done lots of it. My experience is multi-faceted and ever-growing with the evolution of social communication.Thank you for taking the time to review a few of my many accomplishments in this arena.

pr & web content

Advertising & brochures

case studies & newsletters

Copywriting

Captivating copywriting that educates and entices, leaving memorable impressions and motivating audiences. 

About Me

Content Marketing

Writing Samples

​ARTICLES & blogs

Write For Now

Christine Schultz

​cps@wi.rr.com ~ 262.939.3436

Quick Facts

Great writing is a critical component of successful marketing. It should be prevalent and progressive. Use of the appropriate voice for the audience and marketing vehicle can earn and build trust. It also provides a consistent tone that’s identifiable throughout sales and marketing messages.


I work to incorporate these principles into my writing, whether it is for advertising and marketing literature, case studies and press materials, or articles and web content. Please contact me if you wish to see a more extensive representation of my work. 







Professional Skills

Strategic media relations that results in product trials and feature and byline article placement in targeted publications. 

Engagement planning and thoughtful sharing of optimized content that achieves measurable results.